The new JOKER wins this year's iF Design Award
iF DESIGN AWARD 2021
Our JOKER continues to get awards – now: the iF DESIGN AWARD 2021. The right fit!
We are winner of this year’s iF DESIGN AWARD, the world-renowned design prize for the new compact JOKER. Each year, the world’s oldest independent design organization, Hannover-based iF International Forum Design GmbH, organizes the iF DESIGN AWARD.
The new JOKER convinced the 98-member jury, made up of independent experts from all over the world, with its innovative modular concept adapting to the individual needs of the user, as well as with its contemporary design. The competition was intense: almost 10,000 entries were submitted from 52 countries in hopes of receiving the seal of quality.
Eloma’s Managing Director Mark Joseph Müller says: “Exactly three years ago we started the project “The new JOKER” with neuroscientific user analyzes in order to use objective methods to determine how we can make everyday work in the professional kitchen even more efficient. Today, after many months of hard and passionate work, we not only experience great feedback and demand from our partners and customers, but also receive further appreciation in the form of this award. I am incredibly proud of the entire team!”
As early as 1998, Eloma proved its pioneering spirit and courage when their JOKER was the first compact combi steamer to be introduced successfully to the global market. Since then, the Bavarian company has continuously developed this competence and has transferred tradition to the modern age with the launch of the new JOKER in 2020.
The width of only 52 cm, and Eloma’s core values reliability, quality and user-friendliness are obviously the pillar stones also of the new compact class. These however have been complemented by modularity, capacity, flexibility and design – as the four main highlights of the new JOKER. Meaning, Eloma does not provide the customer with a standard but offers modular options and individual solutions in the configuration. The customer decides what is needed, as one size does not fit all.